Breyers Rich History
Frequently Asked Questions
Have a question about Breyers® products? Please check out the following frequently asked questions for information about our delicious desserts. If you don't see an answer to your question here, Ask Breyers.
1) Where can I get coupons for Breyers products?
Occasionally we offer coupons and samples on our website and Facebook page. In addition, we invite you to sign up at MakingLifeBetter.com to receive other member’s only benefits and special offers for a variety of Unilever brands such as Breyers, Dove®, Lipton®, Suave® and many more.
We apologize for the difficulty you are having locating a Breyers product. Please visit Breyers' Store Locator to determine the nearest store that sells it! If the flavor you are looking for isn't listed, we're sorry but it may have been discontinued.
Some Breyers products do contain allergens, including gluten. However, most of our ice creams and frozen dairy desserts are naturally gluten free. We are currently updating our packaging to make it easy for you to identify all of our naturally gluten free variants. It is our policy that when any of the eight most common allergens (milk, eggs, fish, wheat, tree nuts, peanuts, soybeans and crustaceans) occur in any of our products they will be listed inside the ingredient statement in plain language.
Frozen Dairy Dessert products are made with many of the same high-quality ingredients that are commonly found in Ice Cream – like fresh milk, cream and sugar – and offer a great taste and even smoother texture. According to the FDA, in order for a product to be labeled ice cream, it needs to meet two key requirements:
· Not less than 10% dairy fat
· A percentage of overrun that results in a finished product weighing more than 4.5 pounds per gallon
Anything that does not meet both of those requirements is not considered ice cream.
5) Why did Breyers make the change to Frozen Dairy Dessert?
Our consumers are at the center of every recipe decision we make. We work hard to understand what people want most and work to give them the best possible product experience. People have told us they have various flavor or texture preferences. For example, some tell us that they want a smoother texture, which is what we’re able to deliver with our Frozen Dairy Dessert products.
We have conducted several national taste tests across different flavor profiles to determine how our Frozen Dairy Dessert products perform against ice cream on important product attributes. In these side by side taste tests, our fans told us they liked the new recipe just as much as the original.
The ultimate measure of consumer feedback is whether our consumers are purchasing the product. Breyers Blasts!, which has a Frozen Dairy Dessert standard of identity, is the most popular and fastest-growing segment of our business.
Frozen Dairy Dessert tends to have less fat than ice cream.
8) Are there Breyers flavors that are not Frozen Dairy Dessert?
Yes, Breyers offers a wide range of products to meet the different taste, nutritional, and value needs of consumers. Breyers continues to offer many flavors of ice cream, including Natural Vanilla, Natural Strawberry, Chocolate, Mint Chocolate Chip and Coffee.
9) What is the packaging difference between Ice Cream and Frozen Dairy Dessert?
These products follow all Legal & Regulatory requirements for packaging, and thus claim Frozen Dairy Dessert on the front of pack. Additionally, the ingredient list and nutritional information is updated to reflect changes.
10) Does the price of Frozen Dairy Dessert products differ from that of Ice Cream?
The suggested retail price for Frozen Dairy Dessert varieties will be consistent with the current Ice Cream products.
11) What does Breyers mean when they say that Frozen Dairy Dessert is blended in a new way?
To manufacture our Frozen Dairy Dessert varieties, we use a new manufacturing technique that allows us to more effectively break down molecules of dairy fat, and more evenly distribute them throughout the product to deliver a smoother texture with less milk fat solids.